Lisa McKnight

Globally recognised marketing leader and former Chief Brand Officer at Mattel

Building a Winning Brand

• Inside the Dreamhouse: Lessons from Barbie’s transformation from a doll to a cultural phenomenon.
• Winning the next generation: How successful brands gain a competitive edge by building a culture that resonates with customers of all ages.
• Practical strategies from Mattel to foster creativity and deliver iconic marketing campaigns.
• Measuring cultural momentum and commercial impact: The signals that predict relevance and drive enduring business success.